Summary

Landscape Solutions, a commercial landscaping company with projects across Australia and New Zealand, found that its developing marketing team needed support to take advantage of new opportunities in the digital space.

Nugget put together a strategy that prioritised SEO and diversified the business’s sales & marketing channels. Within 3 months, major sales goals had been achieved and the business’s investment in sales & marketing had paid off.

#1 Google ranking

for commercial keywords

50 leads

from niche verticals in 3 months

$1M+ pipeline

generated from website & SEO

>50% response rate

to email nurtures

The Client

About Landscape Solutions

Landscape Solutions is the commercial landscape company behind some of the most iconic and beautiful landscape projects across Australia – from the brand new Ribbon playground in Darling Harbour to Raging Waters Sydney (formerly Wet’n’Wild Sydney) and Riverside Green in South Bank.

The business’s small marketing team was punching well above its weight, but it could see further potential and decided to invest in marketing & sales support to reach its goals.

Support needed to achieve SEO and sales goals

The commercial landscaping industry has been slowly evolving and customers are increasingly shifting to digital platforms to network, research, and buy services.

Despite building and maintaining some of the nation’s largest parks and properties, Landscape Solutions’ marketing team and needed support in grabbing these new growth opportunities.

Without the right marketing expertise, the business was finding it challenging to:

Prominently appear online despite already having a strong website domain authority

Expand interstate into key niche verticals such as Education & Healthcare

Reduce reliance on its direct sales team to generate consistent leads and pipeline to meet its ambitious annual sales targets.

Early successes create a springboard for a strong content strategy

Landscape Solutions was already in a good starting position, with a strong domain authority and early successes with social media. To really understand where the business was at, Nugget and SEO partner Hamlin Consulting underwent a full technical audit, hosted planning workshops, and performed in-depth keyword research.

Nugget then put together a marketing strategy, including a roadmap of initiatives that would build on the business’s current momentum to reach, engage, & convert new prospects through its existing website & social media presence.

Nugget’s digital-first strategy prioritised content expansion, targeting specific commercial keyword opportunities to generate incremental non-branded organic traffic and leads to the business’s website. Prospects would also be receiving email nurtures to warm them up and further qualify them.

SEO & content work together to generate a $1+ million sales pipeline

Landscape Solutions’ investment in sales & marketing diversification paid off within just three months, with the business generating 50 leads from its target niche verticals.